Pharrell Williams Adidas Originals NMD Hu Holi

For the second round of the Adidas Originals NMD Trail Hu, Pharrell has decided to continue celebrating the world’s heritage and culture. Focusing this time on the Holi, a festival of colors that takes place in India every March.

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The release of this new four silhouettes has taken place in two parts: first a White Canvas was released on February 23rd together with a Stan Smith and a Tennis Hu. This Pack was inspired by the original condition of clothes at the Holi festivities. And the branding of the NMD Trail Hu featured the inscription “WORLD” in English (on the Right shoe) and Hindi (on the Left).

White Canvas Pack (


Secondly the Powder Dye Pack dropped last Friday, on March 16th, with three new itinerations symbolizing the colorful variety of the festival. The collection was closed with a vast amount of clothes and Tennis Hu released at

The first colorway of the NMD Hu presented a Black Upper with purple accents, and the branding “EQUALITY”.

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Official pictures from

The other two featured a Multicolor Upper (the second with clear white and pink tones) with the words “Hu” and “Species”.

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Official pictures from

In mine opinion, Pharrell’s collaborations with Adidas will remain successful if they continue this topics of Global Equality and Heritage. I also think that it was a brillant idea how the commercial roll out of the shoe was planned, with the two releases still connected with the overall concept of the shoes.

I am anxious to know where this collaborative journey is going to take us next, after meeting the Native American MHA Nation in North Dakota and the Holi Festival in India. 


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