The next chapter of the Adidas Consortium Sneaker Exchange is releasing next week, on Saturday November 4th. The collaboration is going to drop first at the retailers involved: Solebox and Packer Shoes, and a wider release is going to take place a week later, probably on November 11th.
The Sneaker Exchange is a project that Adidas started this 2017, a type of ménage á trois between two Consortium retailers and the german sport brand, substituting the regular collaborations of years before, with only a retailer and Adidas involved.
Another peculiarity of the program is that every collaboration includes not just one but two silhouettes. This year we have already seen collaborations between Colette and UNDFTD (EQT Support 93 and Campus 80s), Sneakersnstuff and Social Status (Ultraboost and Primeknit Superstar), Kith and Naked (two NMDs CS2), End Clothing and Bodega (Haven and Iniki Runner), SNEAKERBOY and Wish (Pureboost and Climacool 1) Slam Jam Socialism and United Arrows (Gazelle and Campus) and Footpatrol and JUICE (Matchcourt Mid and Handball Top, releasing this Saturday October 28th).
Next week is time for the cooperation between European brand Solebox (with stores in Munich, Berlin, Amsterdam, Vienna and Brussels) and New Jersey retailer Packer Shoes. They are collaborating on a Ultra Boost Mid and a Energy Boost. The inspiration behind the aquatic theme of the shoes comes from the Silfra Rift, a tectonic boundary in Iceland, that represents metaphorically the effects of the work between two such big and established retailers. The tones on the Primeknit uppers represent the colors of the ocean, from the floor to the surface, with blue air bubbles that appear when the two plates hit each other. Also the translucent cage of the Energy Boost takes inspiration of scuba goggles, being the Silfra Rift a popular destination for diving. A last detail of the shoes, that I think is important to understand how well the two brands have work together, is the use of each other’s typefaces on the heel branding: Solebox is written in cursive and Packer with a standard font.
In my opinion, this collaboration is one of the most completed and well done Sneaker Exchanges of the year, but maybe also because of the silhouettes involved (they are not a lot of Ultraboosts Mid around yet). But let see were the program is going with the three remaining collaborations, one of them also includes Berlin’s store Overkill, so I am excited about that.