Afew, founded in 2008, rebuild in the past two months their store into a much bigger one. The new place is full with cool features that made it a must see for sneaker enthusiast when being in Düsseldorf.
First of all every wall is movable and magnetic, this mades the store completely transformable depending on the use of it, from Sneaker Store it could be change into a Gallery, a Consignment Store or an Event Location. Then they put a special reflective green paint on the floor that glows in the dark and also introduce a computer system were you can check the sizes available of every shoe without having to ask any member of the stuff. Finally they have as part of the decoration collections of Bearbricks and personal sneaker grails from the workers such as Adidas Yeezys, Air Maxs and old Jordans.
To introduce all this features, they decided to throw a reopening party the day before Air Max Day, the 25th of march. In collaboration with Adidas, which presented the new white spring/summer EQT lineup, they had a live DJ, free barbecue and drinks and even a beer pong. A lot of friends, costumers and hypebeasts showed up and it was really fun.
Enjoy the fotogallery below and stay tuned for the release of the “Highly Addictive” Afew x Diadora V7000 Premium later this month.